|  |
| Greetings from Down Under! Ruth's trusty, jet-setting mannequin Viola gets, funky haircut on a stopover in Australia.
| It was hard to say goodbye, but Viola, my dependable and inspiring mannequin who has been with me for the last 20 years, recently embarked on a three-stop world tour. As I mentioned in last month's column, she will be entrusted to the care of a few fellow hairstylists at every stop on her trip. They will each take a turn styling her to show us what's happening with hair in various parts of the world. | | | Beverly C sings the praises of PR and talks about how it can have a positive impact on your business and bottom line.
| | In this month's column, I'd like to address the importance of public relations, and why having a PR strategy, as it's more commonly referred to, is crucial to the overall success of your hairdressing business. The value of PR in the hairdressing community first took off in the '60s, '70s and '80s, when mane men like Vidal Sassoon, Trevor Sorbie, Nicky Clarke and women such as Geri Cusenza of Sebastian used the promotional tool to grab the media's attention, get ink in major trade and consumer publications and keep their name and businesses in the spotlight. Today, PR is considered to be one of the essential building blocks to running a strong, lucrative salon business. | | | Ruth talks about an unlikely and inspiring friend who is always a willing guinea pig for new techniques.
| | Looking back on my career, there are so many people who have been there for me. But there is one who has been there through thick and thin for the last 20 years, whether she liked it or not. Her name is Viola...and she is my mannequin. | | | Kim Vo talks summer enlightenment, sharing his five favorite ways to brighten hair to reflect the season of sunshine.
| | A change of season often brings about a change in attitude. Some of your clients might be thinking about lightening up a bit for summer, while others are ready to plunge right in and go for a look that's dramatically different. Here are a few highlighting techniques to tempt them. | | | This month, Beverly C ponders the priceless value of television coverage.
| | For the last few years, I've been appearing on prime time morning TV in the UK. The show, This Morning, which airs on ITV, attracts around 6 million viewers and has won numerous awards. | | | Essensuals International Creative Director Bevely C shares the spotlight with other hair gurus at a Diamond Anniversary celebration for the Fellowship for British Hairdressing.
| | April 2006 proved to be another amazing month in this great life of mine. No sooner had I finished an extensive tour of Asia and returned to London than I hit the ground running with only a day to prepare a massive presentation at one of London's hottest venues—The Brewery—to celebrate 60 years of the Fellowship for British Hairdressing. | | | Billy talks about the joys of working with Katie Couric, a woman who is making history both professionally and personally.
| | As a makeup artist, I have the opportunity to work with some of the most beautiful and successful women in the world. Katie Couric is definitely one of those women. We've been spending our mornings with Katie for 15 years, ever since she became co-host of NBC's FCber-successful Today show. Katie recently announced that she will be moving from Today to the CBS Evening News, becoming the first-ever female solo anchor of a network evening newscast. | | | Too cool for school? Ruth heads a Paul Mitchell School and finds that she's the one taking notes and learning valuable lessons!
| | I was blown away by my recent visit to North Haven Academy, a Paul Mitchell Partner School in North Haven, CT, where I met a group of wildly motivated and professional future salon pros. Having won a school fundraising contest set up by Winn Claybaugh, founder and co-owner of Paul Mitchell The School, they got to select someone as their educator for a day; I was fortunate enough to be chosen. Standing before this extremely energetic group—with scissors in hand—I became a student all over again. | | | Celebrity hairstylist and color guru Kim Vo, co-owner of the B2V salons in West Hollywood, promises that his new monthly column will inspire you.
| | Writing a column for American Salon is a fabulous honor—an opportunity to share with serious professionals what I have learned over the years and continue to discover every day. My intent each month is to give you practical tools that you can use to make a positive impact in your work. | |  MORE ARTICLES
|
| |
| Leading by Example
| | Carmen DePasquale Inducted into Hall of Leaders | | | The New Face of Sexy Hair
| | For the first time in company history, Sexy Hair is working with a celebrity spokesperson, and it's American Idol's Katharine McPhee. | | | Become a Hero
| | Next month is Breast Cancer Awareness Month and Domestic Awareness Month. The statistics for both are startling and all too similar: One in three women will be diagnosed with cancer and/or will be sexually or physically abused in her lifetime. The National Cosmetology Association (NCA) co-sponsors two community service programs that rely on professional salon volunteers. By participating in the Look Good85Feel Better and Cut It Out programs, you can make a difference right where you live. | | |
Aveda Celebrates Outer Peace
| | When Aveda launched its Outer Peace Acne Relief line in July, it marked the largest skin care launch in the company's history. | | | Rockin' the Hair World
| | TIGI nearly brought the house down when Anthony Mascolo and the TIGI International Creative Team unveiled its edgy new collection, Ricochet, to a standing-room-only crowd of hairdressers last September. | | | Class Act
| | More than 43,000 beauty professionals will converge on the Orlando/Orange County Convention Center for The 2006 Premiere Orlando Beauty Show from August 27–28. This year's show will showcase the best hair, nails, day spa and business education in the industry with returning class favorites like the Main Stage, Hair Color Today, Global Texture, Nail World, Day Spa & Esthetics, not to mention new and exciting additions like the Nail Stage, Medical Spa and makeup education. | | | The Great Destination
| | The MGM Grand Hotel & Casino in Las Vegas was packed with Matrix stylists from across the globe, who came together for education and inspiration at Matrix Destination, one of the most anticipated salon professional events of the year. More than 5,000 salon owners, stylists and business partners attended the three-day event, which included a robust roster of classes—15 that have never even been offered before. | | | NCA's Premiere Talent Search
| | Wanted: Raw talent! If you've got it, then don't miss your chance to win prizes and recognition from your peers at the NCA Premiere Talent Search competitions on Sunday, August 27, 2006, during the Premiere Orlando Show in Orlando, FL. Every currently enrolled cosmetology student or licensed working salon professional is eligible to enter the four different contest categories: | | | Bringing Down the House
| | Aveda took education to a whole new level in April when it hosted an event that was as instructive as it was historic. "Eve—A Celebration of Women in Beauty" was the first-ever educational event to exclusively celebrate women in the professional beauty industry. It was presented in unison by two Aveda distribution partners, Neill Corporation and The Salon People, and held in the Jackie Gleason Theater in Miami Beach, FL. "This was a landmark event for us and for Aveda," said Debra Neill, CEO of Neill Corporation. "Women have been contributing to the beauty industry for years, and now it's time to recognize their work. I'm honored to have brought these inspiring women together on one stage to share their passion and talents." | | | MORE ARTICLES
|
| |
| Backstage Pass
| | This month, Billy answers readers' questions on how he creates his signature makeup looks, and offers tips on how to use his techniques for yourself or your own clients. | | | Dyeing To Know
| | Brad offers advice on finding your artistic vision to ensure a successful career and a satisfied clientele. | | | Backstage Pass
|
| Billy B. shares a few of his favorite tricks of the trade for the ultimate in makeup transformations. | | | Backstage Pass
| | Even if you don't know them that well, some people make an impression that stays with you forever. | | | Backstage Pass
| | When relationships with clients cross into friendships, the challenges are many, but the rewards are phenomenal. | | | Backstage Pass
| | The reality behind reality TV? Your makeover better be fast, and it better be dramatic! Here, Billy B. explains why. | | | Backstage Pass
| | Billy B. loves a woman who knows what she wants, especially when it's Sharon Stone. | | | Backstage Pass
| | I love to receive your letters and e-mails, which continue to inspire me. I do my best to answer them all, so this month I wanted to go public with some of your most frequently asked questions. Thanks, and keep 'em comin'! | | | BACKTAGE PASS
| | Billy B. shoots the breeze with long-time friend and diva extraordinaire Ru Paul. | | | MORE ARTICLES
|
| |
| The End of Double Dipping
| | Most manicure clients love the luxury of a paraffin dip. The hot, therapeutic wax provides a deep, penetrating heat that not only feels warm and wonderful, but is good for your skin. It also soothes arthritic joints and relaxes achy muscles. But what clients most likely don't realize is that communal paraffin dips can be awfully yucky—they're a breeding ground for fungus and bacteria. With each dip, small amounts of dead skin slough off into the tub, making the wax dirty and unsafe. As a result, salons are basically giving away paraffin dips because it's not seen as a high-value service. | | | This Month Kim tells you how to help clients step into the light by adding golden highlights to dark hair.
| | It happens to all colorists, eventually: the appearance of the adventurous client who plunks down in your chair and announces that she has always dreamed of spicing up her dark locks with brilliant blond highlights. Her dream, maybe—but your nightmare. | | | Arch Angels
| | At Bill Blass, models sported strong brows for fall, but it takes the right tools to shape and maintain them. Jane Iredale Super-Shape Me Eyebrow Kit, which is available in Blonde, Auburn and Brunette, contains brow wax to hold hairs in place, two micronized mineral brow powders to define and fill in sparse brows and a lemon-colored lid primer to conceal redness. | | | A Perfect Ten
| | When the Redken Exchange first opened its doors in New York City back in 1996 and began providing high-voltage, advanced classes to beauty pros in an intimate setting, it ushered in a whole new way of thinking. | | | Endless Summer
| | Looking for a faster, natural, easier and more cost-effective way to create sun-kissed highlights in younger clients' hair now that the lazy, hazy days of summer are nearing an end? Then try ? l' ?ponge (translated: "with a sponge"), a brand-new technique from Begonia Fernandez de La Vega, a top haircolorist at PrivE9, a hip beauty establishment in Los Angeles. Here's how it works. | | | Get Smart
| | Philip Pelusi introduces Increase and Decrease, two new products that are smartening up styling. With infused organics and state-of-the-art nanotechnology, the products actually change the hair fabric, either turning up the volume on limp locks or taming unruly, wiry hair. | | | Kim Vo On The Go-This month our intrepid reporter talks about creating festive holiday looks with minimum fuss.
| | Ahhh, the holidays: that special time of year when excitement, glad tidings, good cheer and stress permeate the salon air. With clients wanting to look their best as they make the rounds of holiday parties and entertain out-of-town guests, it's probably also the busiest time of year for you. | | | Hot Products
| | Joico's Daily Care collection is a comprehensive line of products that promotes hair's inner strength, retains its vital moisture and creates brilliant shine. The formulas are enhanced with Joico's exclusive Quadramine Complex, a blend of proteins that effectively adheres to the damaged parts of the hair to repair them. | | | Sweet and Simple
| | Hair trends may come and go, but some looks will always remain in fashion, like the ones shown here from Graham Webb artists. When devising a makeup palette to complement them, Los Angeles makeup artist Agostina relied on Bibo cosmetics to create a contemporary yet classic effect. "I wanted to keep the makeup simple," she says. "I wanted a woman to look at the pictures and be able to say, 'I can do that.'" Here, Agostina gives the lowdown on how to achieve these timeless looks. | | | MORE ARTICLES
|
|
|
| 
